Tuesday, August 4, 2009

Viper Leads New Digital Marketing Programme

The world of digital communications feels as if it's accelerating every year. First we had websites and email and then as bandwidth increased we saw video and online social networking through technology described as web 2.0. This all feels as though it's been here forever but if you look at the dates of some of the well established services and websites you'll see we are only talking about a decade and a half since the most basic of online marketing and communications. What is on the horizon and what will take us through the next fifteen years? Well, if you are part of the Cambridge Marketing College's Digital Marketing Programme you may well find out and position yourself at the cutting edge of the next wave of opportunity. Having said that it's not all about the technology. In fact it's quite the reverse! You shouldn't be doing all of this unless there is a clear value and benefit in doing so. Technology is a tool to achieving your goals not an end in itself and this is an important considering in the starting of any digital strategy. But more of that in the programme itself. For now, please have a look at the Digital Marketing Programme website and if you need any further information about it or how applicable it would be for you, please let us know.

Viper's Neil Wilkins will be one of the two experienced Lead Tutors on this programme.

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