Covering a whole host of marketing and digital communication subjects Neil will be taking current news and giving a Viper-spin to it. Sometimes just observation and sometimes a little more controversial it's a place to catch up on all things marketing and communications.
Recent posts include comment on why Nivea's recent advertising ban might have come about, good examples of social mash-ups on the web and the fact that large companies can learn a lot from small companies in times of recession.
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