Special Insight into Rural Partners

If you're a rural organisation we've got vital information that could help you. Viper has gained a very special insight into how your partners are using your website. What are they actually looking for? What are their top priorities? What are they using the web for generally?

We would like to share this intelligence with you to improve your communication plan. We'll show you how we got the results and reveal what we found. Audience profile information is crucial for improving your communications but can be expensive to come by when you're in the rural sector. The process Viper uses is a very effective way of gaining a huge return on your investment. The research helps to answer the all-important question of 'what's in it for me?' by involving them in the process.

Please get in touch if you'd like to find out more.

Viper on a Bike

A more detailed look at the great connection Viper Marketing & Communications Group has with mountain bikes 

Zambia; The Final Post

The Family Hardcastle have returned! Actually we've been back for a few weeks now. Just a quick Blog to say thanks foryour interest and for helping us with our volunteering adventure in Zambia on the Bookbus.

The most common question we have been asked has been whether Zambia was everything we expected or hoped for?

We expected a challenge and we certainly got one; long hot, dusty days with no shade, noisy night with dogs barking and bats squeaking (yes, they really squeaked all night!) early mornings with weak coffee, awful toilets, small tents, tepid showers and bugs including a close encounter with a scorpion!

What we didn't expect was this; smiling, welcoming warmth of the Zambian people, the delight in the children's faces from a simple pop-up book, our children Tom and Anna to work so incredibly hard both at school and duties back at camp and all of us to be in bed by 8.30pm!

What had we hoped for? We hoped that Tom and Anna would realise how lucky they are living in this western society with all its luxuries. We hoped to inspire some children and give them more opportunities.

What did we find? The classes were 45 children plus, the children's 'hobbies' were washing plates and many had lost parents to Aids, yet they didn't stop smiling, singing and dancing.

We've all decided 'no more boring holidays'. We want to achieve something on our breaks now. 

Jim

3G Coverage

The UK maps of 3G coverage were publish by Ofcom, the government's telecom watchdog. Third generation mobile broadband has been seen as one way of bringing faster internet access to rural areas. Millions have signed up for mobile broadband deals, with over 2m new connections between February 2008 and February 2009.

But the maps reveal that map rural areas have poor or non-existent 3G coverage, effectively making them mobile broadband "not-spots".

The 3G coverage maps were published alongside Ofcom's second phase of its mobile sector assessment. It reveals that consumers are increasingly giving up landlines in favour of their mobile phones. All communications from and for rural based audiences will need to take this into account.